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Flash Mob Recreates Rembrandt’s “The Night Watch” (1642)

Back in April, Amsterdam’s Rijksmuseum staged a rather creative campaign to advertise its reopening. Rather than publicizing the reopening with just billboards and “milk cartons,” Rijksmuseum brought itself quite a bit of attention by staging an “elaborate” flash mob in a mall. As expected, the video went viral and has over 3 million views as of this …

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